Tracy Kopco
VP, Media & Analytics at 160over90
- Role
- VP, Media & Analytics at 160over90
- Location
- Elkins Park, PA, US
- LinkedIn followers
- 500 followers
About Tracy Kopco
Senior advertising and marketing communications professional with extensive experience in business-to-business marketing- Significant track record in developing campaigns for both account-based and deal-based marketing that exceeded desired results- Extensive history of managing creative agencies and cross-functional teams to develop fully integrated strategies and programs that drove company awareness- Fiscally responsible manager with experience planning and overseeing budgets of up to $45M.Specialties: Advertising and BrandingMarketing CommunicationsProject ManagementDigital Marketing Event Planning and SupportCampaign ManagementCollateral DevelopmentBuying, Planning and Negotiating Media
Experience
VP, Media & Analytics
Mar 2023 — Present · Philadelphia, PA, US
Education
Montclair State University
Bachelor of Science, Marketing
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