Tracy Hyde
Program Management| Events and Experiential Marketing | Leadership | Strategic Partnerships
- Role
- Events and Programming Manager at TOURISTS
- Location
- North Adams, MA, US
- LinkedIn followers
- 500 followers
About Tracy Hyde
Hospitality Management. Experiential and Event Marketing. Strategic…
Experience
Events and Programming Manager
Jun 2023 — Present · North Adams, MA, US
Managed end-to-end event client relations, ensuring satisfaction throughout the event lifecycle.Handled inbound event inquiries via Tripleseat platform, securing brand-aligned partnerships.Negotiated contracts, maintained a lead database for follow-ups, and facilitated property walkthroughs.Business Development & Networking:Initiated proactive outreach, conducted market research, and fostered new business relationships.Orchestrated internal/external communications, managed events, and updated internal calendars.Developed strategies to achieve revenue goals, reporting monthly on sales productivity and forecasts.Conducted tours, represented the hotel at networking events, and contributed to sales ideation.Conceptualize and execute event programming for guests and corporate groups, managing booking platforms and communication channels.Ensure compliance, quality service, and safety standards in program operations.Financial Oversight & Staff Management:Oversee accounting procedures, invoicing, and revenue goal setting for on-site events and programs.Manage staff training, compliance, scheduling, and performance standards while ensuring communication and adherence to company policies.
Education
Alfred University
Bachelor's degree, Geology
1993 — 1997
Greenfield Community College
Certificate in Outdoor Leadership, Outdoor Leadership
University of Massachusetts Amherst
Master's degree, Education
Institute for Integrative Nutrition
Certified Health Coach, Nutrition
2011 — 2012
Mama Nirvana's New Yoga Teacher Training
Certified Yoga Teacher, Yoga
2007 — 2008
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