Tracy Hillstrom
Vice President, Brand and Content Marketing @WatchGuard Technologies
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Brand and Content Marketing @WatchGuard Technologies
Seattle, WA, US
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Honors Biology
University of Iowa
MA, Industrial Relations/Human Resources
SKILLS
ABOUT TRACY HILLSTROM
As a marketing executive, I drive marketing activities and enable team members to achieve near-term financial objectives while balancing new market development strategies that fuel long-term success. Data anchors my decision-making and prioritization, and our customers, markets, and audiences inspire my creativity. I approach my work using a collaborative management style, enabling effective leadership and cross-functional team development. I am passionate about advancing how customers and prospects experience marketing content throughout their buyer’s journey, constantly pushing to create the most positive and fruitful engagement.CORE COMPETENCIES• Effective market strategist that connects content and messages with positive outcomes• Experience in leading the transition from lead-based marketing to ABM • Results-driven execution across the entire product life cycle• Staff development including product marketing, marketing programs, creative, and web• Technology savvy with expertise in cybersecurity, Internet of Things (IoT), and RFID • Proven ability to extract hidden requirements and “blue ocean” market opportunities
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.