Tracy Hillstrom

About Tracy Hillstrom

As a marketing executive, I drive marketing activities and enable team members to achieve near-term financial objectives while balancing new market development strategies that fuel long-term success. Data anchors my decision-making and prioritization, and our customers, markets, and audiences inspire my creativity. I approach my work using a collaborative management style, enabling effective leadership and cross-functional team development. I am passionate about advancing how customers and prospects experience marketing content throughout their buyer’s journey, constantly pushing to create the most positive and fruitful engagement.CORE COMPETENCIES• Effective market strategist that connects content and messages with positive outcomes• Experience in leading the transition from lead-based marketing to ABM • Results-driven execution across the entire product life cycle• Staff development including product marketing, marketing programs, creative, and web• Technology savvy with expertise in cybersecurity, Internet of Things (IoT), and RFID • Proven ability to extract hidden requirements and “blue ocean” market opportunities

Experience

1. Vice President, Brand and Content Marketing

   WatchGuard Technologies

   Oct 2022 — Present · Seattle, WA, US

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Honors Biology

  1985 — 1989

• University of Iowa

  MA, Industrial Relations/Human Resources

  1992 — 1994

Skills

• Integration
• P&L Accountability
• Barcode
• Rfid+
• Product Marketing
• Wlan
• Strategic Partnerships
• Program Management
• Mobile Technology
• Market Research
• P&L
• Mobile Devices
• Channel Partners
• Income Statement
• Forecasting
• Wireless
• Nfc
• Cross-Functional Team Leadership
• Strategy
• Product Management
• Staff Development
• Demand Generation
• Management
• Solution Selling
• Go-to-Market Strategy