Tracy Higdon
Delivering the most dynamic impression on the market, in front of the best programming on the planet
- Role
- Account Executive Great Lakes Division at Screenvision Media
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Tracy Higdon
An award winning advertising sales account executive that has been strategically selling…
Experience
Account Executive Great Lakes Division
Sep 2011 — Present · Great Lakes, MI, US
The nations leader in cinema advertising ensures connection to affluent decision makers in a captive environment with on-screen advertising and in-lobby promotions. Screenvison\'s reach includes a network of over screens located across all 50 States and in 94 percent of DMA\'s across the country.Screenvision provides businesses the avenue to one of the fastest growing segments to promote your businesses message via Cinema Advertising. 2016 delivered a record year at the box office with 11.3 BILLION in revenue, the largest year of all time! Audience grew another 2.2% over 2015’s 7% surge.Cinema patrons are people who go outside of the home for entertainment, are very versed on electronic media, on average have a higher disposable income, like to try new things and will see your businesses message in an environment that makes your message more direct, personal and receptive.During an annual campaign our clients build a diverse audience over time, and can expect to reach 55% of 18-49 year olds in the communities they are targeting.
Skills
- Integrated Campaign Development
- Tour Planning
- Cruising
- Magazine Advertising
- Radio Sales
- Guided Tours
- Luxury Cruise
- Media Coordination
- Business Travel
- River Cruises
- Selling Ideas
- Selling
- Sales Improvement
- Advertising Sales
- Digital Media Sales
- Creative Concept Development
- Business Relationship Management
- Travel
- Advertising
- Coaching Leaders
- Family Vacations
- Sales Process
- Group Cruises
- Cruises
- Cruise Lines
- Social Media Marketing
- Ad Sales
- Leisure Travel
- Recruiting
- Developing Client Relationships
- Tourism
- Mass Marketing
- Travel Planning
- Sales Coach
- Persuasive Communication
- Sales Management
- Vacation
- Media Partnerships
- Disney Vacations
- Marketing
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