Tracy Geimer

Head of Industry Segment Strategy & Execution @Wells Fargo

Chicago, IL, US

Driving strategy and execution for industry segments in $9B Global Treasury Management business to achieve double-digit profitable growth.Recognized for my expertise in evaluating market opportunity, risk and product fit then defining solutions, value propositions and commercialization requirements. Currently launching one of our industry verticals with plans to double revenue in the next 3 years and increase market share. Leading a cross-functional team to scale this approach to other industries and client segments.Most recently, led a cross-functional initiative to realign a portfolio of 30K clients for sales coverage to drive organizational focus and improve client experience which is foundational for future growth and creates a competitive advantage in key markets.Intuitive abilities to synthesize data, build relationships across the organization, bring together disparate groups and identify root cause issues enable me to address complex, cross-enterprise business problems and define both the solution and path forward. I mobilize large teams into action to drive results and communicate effectively across all levels of internal and external stakeholders.

University of Wisconsin-Madison

Bachelor of Arts - BA, Economics

Northwestern University

Strategic Change Management