Tracy D. Donalson
Senior Vice President at Weber Shandwick
- Role
- Senior Vice President at Weber Shandwick
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Tracy D. Donalson
I have been involved in building awareness of B2B technologies since the height of the…
Experience
Senior Vice President
Feb 2002 — Present · Dallas-Fort Worth, TX, US
Currently I manage Motorola Solutions communications efforts as the company works to maintain itself as a credible, strategic mobile computing vendor in the enterprise market. Through these efforts, Motorola Solutions has enjoyed coverage in top tier media including Reuters, USA Today and Forbes. I also directed Motorola Solutions’ retail vision launch with press and analyst briefings at an exclusive event resulting in widespread coverage within Motorola’s key trade, business and online media. I also manage JDA Software as they work to build credibility as a supply chain leader following a number of mergers – most recently with Red Prairie. My team collaborates closely with JDA’s social media team to ensure integration across programs.Previously, I managed PR activities surrounding the launch of Susan G. Komen’s Circle of Promise program with a grassroots campaign targeting the African American community. I helped secure coverage in top-tier national outlets including Essence, Ebony, Jet, Upscale, Rolling Out, Heart & Soul, and BET/BET.com. I also worked to coordinate special events and media relations campaigns with celebrity spokespersons on behalf of the Circle of Promise.
Education
University of North Texas
Bachelor of Arts (B.A.)
1989 — 1993
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