Tracy Brogan
Design Director, Private Brand Handbags, Macy\'s, Inc.
- Role
- Design Director at Macy's
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tracy Brogan
I am an accomplished Handbag designer with broad experience in creating commercially successful, innovative and functional product for Luxury and contemporary brands. • Creative/Vendor team management • Global sourcing & development • Sustainable materials, Leather, exotics, novelties • Adobe Illustrator and Photoshop • Engineering and Construction • Fine hand sketching • Original Hardware and Print Design • Tech Packs & Technical pattern making
Experience
Design Director
Jan 2017 — Present · New York, NY, US
Created and oversaw design of Macy’s owned brands I.N.C, “Starlight”, Giani Bernini, Style & Co, Alfani, and I.N.C. Evening. Grew sales to $65m in 2022, an increase of 9% over the prior year, by focusing in on key items and special classifications. I.N.C. is the #1 volume Handbag resource at Market by Macy’s stores. • Maximized growth developed into key silhouettes, reducing the number of SKUs, increasing profitability and style productivity 20% by reducing breadth and depth by 20%. • Increased markup for product developed for 2023 to 72.25%+ 124 basis points over LY, by engineering construction, maximizing efficiency of all components, and utilizing best material options to gain improvement in markup.
Education
University of Miami
Fine/Studio Arts, General
Fashion Institute of Technology
Associate of Arts and Sciences (A.A.S.), Fashion/Apparel Design
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