Tracy Breslin

About Tracy Breslin

I began working for EILEEN FISHER when it was a small, unknown clothing brand that…

Experience

1. Director of Product Merchandising, Global Brand Strategy

   EILEEN FISHER, INC.

   Aug 1994 — Present · New York, NY, US

   Directed product for brand continually ranked best selling, most profitable and/or highest volume collection with prestige retailers such as Nordstrom, Neiman Marcus, Saks Fifth Avenue and Bloomingdales. Grew volume from a $100M to $450M. • Led merchandising for all branded product: mainline, diffusion, plus sizes, petites, exclusive collections, excess inventory and accessories.• Created line plans, story direction, business trend analysis, product strategy and key messages for each season. • Worked closely with design team on material selection, style direction, color assortment and key looks.• Connected with business leaders on buying strategies and product opportunities to maintain the brand’s standard of consistent annual growth and profitability.• Collaborated on New York showroom concepts and brand visual direction.• Built and managed a team of nine merchandisers / direct reports. • Unveiled seasonal collections to entire company. Presented conceptual overviews to retail management, potential clients and key editors.• Key strategists for brand’s international expansion. Part of a team that successfully launched Fenwick, Harvey Nichols, Harrods and Al Thayer.(Bloomingdales and Harvey Nichols in the Middle East)• Trained wholesale staff and store teams throughout Canada, UK, Ireland and Middle East.• Developed creative for revamped Instagram content. Determined art direction, product stories, seasonal concepts, cast talent, styled looks.

Education

• University of Massachusetts, Amherst

  Bachelor of Arts (B.A.)