Tracie Logue Witter

About Tracie Logue Witter

As a strategic communications professional, I have over 20 years experience in crisis management, communications training and media relations. A key to my success is building relationships with internal and external stakeholders to advance the mission and visibility of an organization.

Experience

1. Key Account Manager

   Ppl Electric Utilities

   Apr 2025 — Present

   Serve as primary liaison between PPL Electric Utilities (PPL EU) and its major industrial and commercial customers (Key Accounts) for business and operational matters related to the cost of electricity, rate cases, load and energy management programs and key PPL issues. This relationship is critical to obtain timely intelligence about customer plans that could impact electric service and so PPL EU has an effective channel through which to communicate information about changes in regulation, tariff, and rates. This relationship is also critical to PPL EU maintaining a positive reputation with influential industry leaders in the community. • Develop and sustain an effective relationship with assigned accounts in a manner that earns the trust and confidence of Key Accounts relative to how the electricity provided by PPL EU impact their business. • Provide a single point of contact for assigned Key Accounts to communicate with PPL EU on all electricity and service-related issues. •Collaborate with PPL\'s internal resources to ensure Key Accounts\' needs for service and information from PPL are met in an effective, efficient and timely manner.•Provide PPL EU with accurate and timely intelligence regarding Key Accounts\' plans related to energy consumption and use, opinions about rate options and tariffs, service needs, and overall opinion about PPL. • Provide consistently high level of communication, service and satisfaction to Key Accounts, and highly reliable and timely intelligence to PPL functions requiring the information.• Maintain up-to-date knowledge about issues, rates, and service requirements and broker timely and effective responses to Key Accounts issues and questions about electric service and related economic issues. •Represent PPL EU at industry trade shows and public speaking engagements.

Education

• Seton Hall University

  Master of Arts (M.A.), Strategic Communications

  2013 — 2015

• Dickinson College

  Bachelor of Arts (B.A.), French Studies and Political Science

Skills

• Event Planning
• Marketing Communications
• Facebook
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• News Writing
• Nonprofits
• Copywriting
• Editing
• Communication Training
• Strategic Communications
• Press Releases
• Advertising
• Event Management
• Crisis Communications
• Corporate Communications
• Public Speaking
• Corporate Branding
• Newsletters