Tracie Sadowski
Healthcare Marketing Leader | Digital Marketing | Brand Strategy | Patient & HCP Engagement | Omnichannel Campaigns | Driving ROI in Life Sciences
- Role
- Associate Director, Hcp Marketing - Digital and Omnichannel Strategy at Travere Therapeutics
- Location
- Sparks Glencoe, MD, US
- LinkedIn followers
- 500 followers
About Tracie Sadowski
I am a results-driven healthcare marketing executive with over 20 years of experience leading brand strategy, digital marketing, direct-to-consumer, and omnichannel marketing initiatives. My expertise spans patient and HCP engagement, AI-driven solutions, and launching successful campaigns that drive measurable results. With a proven ability to manage cross-functional teams and budgets exceeding $10M, I have consistently enhanced brand visibility and optimized ROI across the life sciences and healthcare sectors. Passionate about leveraging data analytics and emerging technologies, I create impactful strategies that improve patient outcomes and drive business growth.With experience on both the client and agency side I bring strategic thinking, strong collaboration and communication skills. In addition, I have led domestic and international cross-functional teams, while managing multi-million dollar budgets to deliver innovative and effective marketing solutions that meet the needs and expectations of diverse audiences and stakeholders.My core competencies are:*Brand Strategic Planning*HCP & DTC Marketing*Data Analytics & Customer Insights*Brand Management & Development*Omnichannel Strategy*Digital Innovation*Digital Ecosystem Development*Creative & Content Strategy*KPI DevelopmentI am excited about exploring new opportunities where I can add value to a team and organization.
Experience
Associate Director, Hcp Marketing - Digital and Omnichannel Strategy
May 2025 — Present
Education
American University - Kogod School of Business
MBA, International Marketing/Business
University of Maryland
Bachelors of science, Accounting
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