Tracie-Ruth Miller

About Tracie-Ruth Miller

Strategic marketing leader with 28 years of experience driving brand growth, consumer engagement, and revenue through omni-channel campaigns. Adept at building and mentoring high-performing teams, refining brand positioning, and executing go-to-market strategies that accelerate sales velocity and expand market share. Skilled in leveraging data-driven insights, customer journey mapping, and performance analytics to optimize marketing effectiveness and ROI.Key Highlights- Spearheaded national omni-channel campaigns spanning digital, social, retail, experiential, and influencer marketing- Proven success in B2C and B2B brand management, shopper marketing, and tradeshow/event leadership to drive measurable revenue impact-Led go-to-market strategies for product launches and partnerships, ensuring successful market adoption and consumer engagement-Expert in budget management, ROI optimization, and resource allocation across multi-million-dollar marketing investments-Recognized for cross-functional collaboration with Sales, Product, Finance, and Operations to align marketing with business objectives-Passionate about purpose-driven, culturally relevant marketing that elevates brand leadership and fuels sustainable growth.

Experience

1. Director of Marketing and Business Development

   BRAINBOX Intelligent Marketing

   Feb 2024 — Present · Lexington, KY, US

   Works with internal teams to create multi-channel marketing strategies and sales collateral for all clients-Responsible for leading a team that conceptualizes, plans, enables, and executes revenue driven business development-Partners with Athlete Advantage to create go-to-market strategies, digital marketing campaigns/strategy and revenue generation events-Develops systems and processes to drive business development and sales pipeline management, growth, and activities through CRM-Tracks emerging markets and trends and research and identify new markets-Works closely with internal teams to vet new properties and services, plan execution of sales strategy, and manage client relationships-Develops documentation, standard procedures, and road maps for all sales and business development systems and processes-Manages multiple sales and account management personnel.

Education

• Indiana Wesleyan University

  MS, Management

  2004 — 2005

• Indiana University Southeast

  BA, Speech Communication

  1997 — 2003

• Purdue University

  AS, Computer Graphics

  1998 — 2000

Skills

• Social Media Marketing
• Online Advertising
• Sales Management
• SEO
• Sem
• Graphic Design
• Brand Awareness
• Search Advertising
• Search Analysis
• Blog Marketing
• Website Development
• Sales
• Salesforce.com
• Social Media
• Digital Marketing
• Email Marketing
• Marketing
• Online Marketing
• Facebook
• Google Analytics
• Public Relations
• Advertising
• Marketing Strategy
• Ppc
• B2b
• Crm
• Interactive Marketing
• Social Networking
• Press Releases
• Google Adwords
• Digital Media
• Direct Mail
• Strategy
• Media Planning
• Direct Marketing
• New Media
• Business Development
• Account Management
• Mobile Devices
• Newsletters