Tracie Close
Founder @Writeminded Digital Marketing
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WORK HISTORY
Founder @Writeminded Digital Marketing
Founded and scaled boutique marketing consultancy serving B2B and B2C clients. Transitioned from service provider to fractional CMO model, delivering executive-level marketing leadership to growth-oriented companies.BUSINESS LEADERSHIP:• Built profitable consulting practice with 85% client retention rate over 10+ years• Managed full P&L including forecasting, sales goal setting, and revenue optimization• Developed productized service offerings and scalable delivery processesCLIENT IMPACT:• Expanded market presence and revenue streams through targeted marketing strategies• Designed and implemented holistic digital marketing programs across paid media, social, ABM, email, and partnerships• Optimized marketing performance using data-driven decision-making• Led cross-functional collaboration with creative teams, vendors, and agencies
EDUCATION
Rowan University
Bachelor of Arts (B.A.)
ABOUT TRACIE CLOSE
I\'m a strategic marketing lead who partners with growth-stage companies to accelerate revenue, build scalable customer acquisition systems, and professionalize marketing operations.With 19+ years of strategic marketing leadership across B2B SaaS, healthcare technology, legal services, and law firm marketing, and e-commerce, I\'ve helped companies at critical inflection points—whether they\'re scaling, entering new markets, launching new products, or turning around underperforming marketing functions.
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