Traci Arent-Hubble

About Traci Arent-Hubble

A senior Marketing project manager, marketing and communications professional with over 30 years of experience. I\'ve built successful outcomes by leading teams and strategizing with cross-functional teams to develop and deploy creative marketing initiatives. Seasoned in leading and managing the production and execution of advertising and marketing initiatives while building lasting relationships. I\'m a positive, enthusiastic person with a passion for people, connections, collaboration and the creative process. Servant leadership is my approach to leading teams. Mentoring and serving others through my experience and skill sets is where I feel the greatest reward.

Experience

1. Senior Creative Project Manager

   Amway

   Oct 2022 — Present · US

   Proactively oversee project lifecycles by leading and collaborating with cross-functional teams, Creative Directors, Marketing Managers, creative teams and outside agencies to plan and oversee the development of creative work (e-commerce, packaging, event assets, print collateral, video, email, social, etc.) for B2B and B2C audiences. Manage multiple high-priority projects/campaigns from planning, execution and delivery. Define project scope, including resource allocation, prioritization and timelines. Responsible for successful workflows and project management of creative projects.Create detailed project plans and oversee / communicate timelines and project statuses from initiation through to final reporting that ensure campaigns and projects are delivered on time and on budget. Identify and troubleshoot issues / roadblocks and capacity constraints. Evolve workflows as the team scales.Facilitate project-related team meetings (brainstorms, kickoffs, status, reviews), and communicate action steps to the broader team. Daily traffic management of triaging requests, reconciling requests against the roadmap and then assigning out based on team capacity. Champion the continuous improvement of processes. Act as the primary point of contact for creative and business partners and outside agencies.

Education

• Ferris State University

  Associate of Arts (A.A.), Illustration

  1985 — 1989

• Ferris State University

  Bachelor of Applied Science (B.A.Sc.), Advertising

  1985 — 1989

Skills

• Merchandising
• Microsoft Office
• Brand Development
• Branding & Identity
• Advertising
• Brand Implementation
• Marketing Strategy
• Marketing Communications
• Packaging
• Event Planning
• Event Management
• Creative Strategy
• Adobe Creative Suite
• Creative Services
• Creative Briefs
• Creative Direction
• Photo Shoots
• Art Direction
• Entertainment
• Media Planning
• Print Management
• Direct Mail
• Food Service
• Art
• Food
• Integrated Marketing