Traci Winter

About Traci Winter

With 15+ years of experience as a sales, business development, and partner management leader, I bring a wealth of expertise in driving revenue growth and fostering strategic partnerships. My career spans various facets of sales and go-to-market strategy, strategic account management, and partnership building, with a focus on software and service delivery in cloud and SaaS environments for enterprise organizations like Microsoft. I excel in driving vision, strategy, and execution for new business development, product portfolio expansion, operational scaling, account management, and partnership development efforts across diverse verticals. I also have extensive experience in crafting channel sales/alliance strategies, implementing partner recruitment and onboarding processes, designing partner enablement programs, and launching go-to-market initiatives that build robust partner ecosystems and drive seamless solutions delivery. As a strategic thinker, I combine a keen awareness of evolving market and technology trends with a leadership style that emphasizes building accountability and aligning cross-functional stakeholders. This approach has consistently led to sales success in highly matrixed enterprise environments, where I\'ve been able to navigate complex challenges and drive results through collaboration and strategic execution. Career Highlights: Delivered YoY growth of at least 5% via partner channels at ClickDimensions, achieving $7.2M in bookings in 2023 (92% attainment),$8.7M in 2022 (68% attainment), and $13M bookings in 20•••06% attainment). Boosted annual Partner Channel Revenue by 45% YoY at ClickDimensions and elevated Partner Channel activation and partnership figures by 62%. Generated sales opportunities worth $3.2M and exceeded all Microsoft targets by 150% in the first year at APAC while collaborating with Microsoft Partners to achieve annual Microsoft sales revenue of $1.3M+. Directed 6 lines of business simultaneously for Microsoft while at APAC (with 20-30 individuals reporting at any given time) while overseeing sales planning and forecasting to meet 128% of a $25M quota.

Experience

1. Senior Director Business Consulting

   C5 Insight

   Jun 2024 — Present

   Develop & manage a large sales portfolio focused on Microsoft D365 and M365 solutionsFocus on selling Consultative planning and Managed Services offerings to new customersGenerate revenue from new clientsCoordinate marketing activities with leadership team and external resources, and actively participate in conferences and events.Devised and implemented fully automated marketing campaigns strategically aligned with sales campaigns targeting existing prospects and customers.

Education

• Minnesota State Moorhead

  Early Childhood Education and Teaching

  1999 — 2002

Skills

• Team Leadership
• Sales Process
• Strategic Partnerships
• Process Improvement
• Partner Management
• Microsoft Licensing
• Enterprise Software
• Sales Management
• Salesforce.com
• Virtualization
• Microsoft Dynamics Crm
• Sales
• Business Development
• Cloud Computing
• Sharepoint
• New Business Development
• Go-to-Market Strategy
• Program Management
• Microsoft Technologies
• Customer Relationship Management (Crm)
• Saas
• Leadership
• Cold Calling
• Sales Operations
• Professional Services
• Microsoft Products
• Lead Generation
• Management
• Account Management
• Crm
• Microsoft Crm
• Business Alliances
• Business Analysis
• Business Intelligence
• Channel Partners
• Team Management
• Solution Selling
• Direct Sales