Traci Tarquinio
Chief Merchandising Officer @Hit Promotional Products
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WORK HISTORY
Chief Merchandising Officer @Hit Promotional Products
Pittsburgh, PA, US
Product Development, Brand Management, Merchandising, and Design
EDUCATION
Indiana University of Pennsylvania
Bachelor's Degree, Double Major: Merchandising & Marketing
SKILLS
ABOUT TRACI TARQUINIO
Qualifications: 25 years senior management experience in B2B and B2C corporate retail and ecommerce: marketing, sales and business development, brand management, merchandising, product development and design, overseas sourcing, planning, and operations. Recognized by superiors as highly self-motivated, strong communication skills and a strategic planner. Proven ability to increase sales and maximize profit with exceptional management and leadership skills. Respected partner and effective negotiator with hundreds of vendors, manufacturers, and agencies.• Executive Management & Leadership – accountable for the operations, business development, merchandising, marketing, and sales for a multi-million dollar ecommerce company. Previous executive experience in the operational planning and strategy for Software-as-a-Service (SaaS) and the merchandising plans for independent retailers.• Business Development & Sales – developed partnerships with 200+ vendors in 6 months, more than tripling sales in 1 year, 82% of the monthly sales came from these partnerships.• Design, Product Development & Sourcing – traveled to China and Europe for 25 years, developed overseas sourcing teams, accountable for the design and development with 50+ overseas factories, negotiated contracts, pricing, and quality for all soft and hard goods securing 70-80% margins.• Sales & Revenue - increased product category sales and brands from $100M to $900M in 7 years.• Merchandising & Planning – strategically launched 1500+ new products with 6 new catalog introductions each year, accountable for sales, margin, trend analysis, and go-to-market strategy. • Marketing – created all marketing materials and online ecommerce websites for all products and brands, designed and merchandised tradeshow booths, creative director and stylist for all product photo shoots.• Ecommerce – built a new daily deal site for a startup company that increased customer retention and generated 75% of the new customers.
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