Traci Shapiro
Music, Entertainment, & Live Events | Growth & Performance Marketing | Professional Travel Planning
- Role
- Head of Performance Marketing at Do Lab, Inc
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Traci Shapiro
Digital Marketing & Advertising leader specializing in Entertainment (Music & Film Industries) and event promotion. Advanced experience in digital advertising and performance & growth marketing, with extensive knowledge of full funnel campaigns, direct response, paid social, and digital marketing strategies. Data-driven and results oriented with strong analytical background. Passionate about developing team members and growing brands.
Experience
Head of Performance Marketing
Nov 2023 — Present
Lead holistic performance marketing & digital strategy while guiding multiple paid media agencies for flagship Lightning in a Bottle Arts & Music Festival and branded events / concerts
Education
University of Southern California
B.S, Business Administration; Business; Marketing (Advertising & Promotion Strategies)
2007 — 2011
Northwestern University - Kellogg School of Management
Executive MBA
2021 — 2023
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