Traci Reeves
Senior Director, Merchandising | Leading Data-Driven Assortment & Product Strategies Across Digital, Retail & Catalog Channels
- Role
- Senior Director, Merchandising at Qvc Group
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Traci Reeves
Senior Merchandising Leader recognized for delivering sustained revenue growth and…
Experience
Senior Director, Merchandising
Jan 2024 — Present
Own the full merchandising lifecycle for the Grandin Road Brand, an e-commerce business, driving strategy across product assortment, pricing/promotions, and go-to-market planning. Partner cross-functionally with marketing, creative, and digital teams to deliver a cohesive brand experience, optimize customer engagement, and accelerate revenue growth. Spearhead initiatives that enhance brand positioning, elevate the customer journey, and translate data-driven insights into measurable business impact. Grandin Road offers a broad assortment of products ranging from home furniture & accessories to seasonal decor. Part of QVC Group / Cornerstone Brands (brands include Grandin Road, Frontgate, Ballard Designs, Garnet Hill, QVC & HSN)
Education
Virginia Commonwealth University
BA
Skills
- Product Assortment Planning
- Sales
- Forecasting
- Team Building
- Management
- Customer Satisfaction
- New Business Development
- Account Management
- Furniture
- Retail Pricing
- P&L Management
- Merchandising
- Purchasing
- Visual Merchandising
- Product Management
- Inventory Management
- Apparel
- Marketing
- Retail
- Product Development
- Analysis
- Analytics
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