Tracey Holzapfel
Product and Business Management - Buyer - Product Development - Profitability/Business Analyst - People Connector - Operations - Project Management
- Role
- Product Development Manager - Operations Director - Sales Analyst at Relax The Back
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Tracey Holzapfel
Buyer – Brand Manager – Product Marketing – Product Manager - Operations - Product…
Experience
Product Development Manager - Operations Director - Sales Analyst
Sep 2020 — Present · Akron, OH, US
Product development for a start-up brand, creating 10X more marketable products and increasing revenue 25%. Creating branding and product strategy to fit within the corporate structure•Collaborative team of three in the US and team members in Asia help create the best products•Factory negotiations on cost, material, features and packaging•Create marketing strategy, write compelling sell sheets while overseeing product photography•Design retail product packaging and write instruction manuals•Analyze sales in categories, material and price points to help make directional decisions•Established pricing protocols for all items based on expenses and the road to corporate profitability•Inventory management including purchase orders and warehouse receiving and pick/pack of orders •Logistics for inbound freight and freight to customer, EDI order processing
Skills
- Recruiting
- Market Planning
- Forecasting
- Assortment
- SEO
- Product Management
- Trade Shows
- Merchandise Planning
- Customer Service
- Sales
- Brand Development
- Competitive Analysis
- Multi-Channel Marketing
- Contract Negotiation
- Online Marketing
- Global Sourcing
- Vendor Relationships
- Trend Analysis
- P&L Management
- Omni-Channel Synergy
- Leadership
- Management
- Team Building
- Strategy
- E-Commerce
- Product Development
- Multi-Channel Retail
- Analysis
- Marketing
- Catalogs
- Direct Mail
- Negotiation
- Email Marketing
- Inventory Management
- Inventory Control
- Retail
- Direct Marketing
- Market Research
- Pricing
- Apparel
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