Tracey Tang
Manager, Segment Marketing @SickKids Foundation
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WORK HISTORY
Manager, Segment Marketing @SickKids Foundation
Lead the Legacy Giving Marketing program through integrated communications and paid media strategy, achieving 33% YoY growth for the 2025 Radiothon. Strengthen donor engagement, optimize acquisition journeys, and collaborate across teams to align storytelling with organizational goals.
EDUCATION
Schulich School of Business - York University
Master of Business Administration, Marketing
University of Toronto
Honours Bachelor of Arts (Honours), Double majors in Economics & International Studies
Nanyang Technological University Singapore
MBA - Exchange Program, International Marketing
SKILLS
ABOUT TRACEY TANG
I’m a marketing and fundraising leader committed to using strategy, storytelling, and innovation to drive social impact. With experience spanning the nonprofit and financial sectors, I bring a well-rounded perspective to campaign leadership, product marketing, and donor engagement. I’ve led integrated, data-driven campaigns across the donor and customer journey — combining digital and direct marketing with cross-functional collaboration to deliver measurable results. What I bring: • Collaborative Leadership – Builds alignment, empowers teams, and drives results that reflect organizational values. • Strategic & Innovative Thinking – Anticipates evolving needs, champions new approaches, and drives sustainable growth. • Strong Communication & Partnership Skills – Fosters trust with internal teams, agencies, and stakeholders through clarity and intention. • Operational Excellence – Balances creativity with discipline to manage complex campaigns and translate insights into impact. I believe in the power of marketing to connect people to purpose, inspire action, and accelerate meaningful change.
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