Tracey Barber

About Tracey Barber

Marketing executive with 25+ years of experience in global digital marketing, lead generation, lead nurturing, marketing communications, events management, branding, strategic partnerships, distribution, multi-lingual websites management, sales collateral development, CRM, process flow, and operations. Experienced manager of large projects and interdisciplinary teams within a matrix organizational structure. Knowledgeable in B2B and account based marketing as well as B2C. Specialties: Technical Marketing (Science, Engineering, IT), Eloqua Marketing Automation, Salesforce Sales Cloud CRM, Salesforce Account Engagement (Pardot), Website CMS (Sitecore & Optimizely), Demand Generation, SEO, SEM/PPC, Project Management, Email Marketing, Advertising, Social Media, Events and Tradeshows, Sales Collateral and Whitepaper Development, Writing, Editing, PR, Ecommerce, and Systems Integration.

Experience

1. VP, Corporate Marketing

   Verndale

   Oct 2021 — Present · Boston, MA, US

   Spearheading corporate marketing, including demand generation, lead generation, content development, advertising, events, social media, email campaigns, and sales enablement with a team of five. Expanded partner marketing efforts, helping agency secure the Optimizely Partner of the Year Award in 2023. Implemented a Content Marketing Platform (CMP) and leveraged AI to double content production. Managed 25+ industry and agency events annually, elevating brand awareness and client engagement.

Education

• Rensselaer Polytechnic Institute

  Bachelor's Degree, Environmental Science

  1994 — 1998

• Babson College

  Master of Business Administration (M.B.A.)

  2001 — 2004

Skills

• Business Strategy
• Account Management
• Microsoft Office
• Sales
• Trade Shows
• Sem
• Team Building
• Management
• Social Media Marketing
• Manufacturing
• Thermal Management
• Business Development
• Team Leadership
• Project Management
• Web Development
• SEO
• Market Research
• Program Management
• Sales Management
• Lead Generation
• Marketing Communications
• Start-Ups
• B2b
• New Business Development
• Salesforce.com
• Proposal Writing
• Web Design
• Budgets
• Events
• Entrepreneurship
• Crm
• Newsletters
• Ppc
• Marketing Management
• Product Marketing
• Email Marketing
• Product Development
• B2b Marketing
• Product Management
• Project Planning