Tracey Mammolito

About Tracey Mammolito

Prior to photography as a profession, I had built a long career in the fashion, fitness, outdoor gear, & wearable tech industries working on the design creation & marketing/merchandising strategy side where the focus was to craft products and stories. I now utilize all of my creative forces to showcase products and stories through visual photo content. As a former athletic apparel designer and fitness instructor, I aim to combine the worlds of art & athleticism, all while being authentic.From being a designer, trend forecaster, & category manager, and winning industry awards for these efforts… to traveling the globe, I see products, people, & places through both the creator’s eye along with the consumer’s eye. With such an extensive background, I have a keen sense for brand identity, big picture theme, impactful storytelling, target audiences, product strategy, as well as the smallest end-use features. As a solid believer in Energy, I feed off of it coming from nature, activity, music, athletes, artists, cultures, & those who are doing something better for the planet or the people. After living over a decade on either side of the USA, my photo style combines both an east + west coast vibe. In addition to being a photographer, I\'m an indoor cycling instructor where my energy is expressed through motivating other people via words & music. Similar to channeling that creativity by the energy of a rhythmic beat, I aim to capture an energy within every image.My camera and I love collaborating with humans to highlight their soul, athleticism, & creativity, as much as partnering with brands/publications to build their visual voice, vibe, & global impact.

Experience

1. Council Member Trend Consultant

   GLG

   Jan 2014 — Present

   Consultant for Gerson Lehrman Group across the Outdoor, Sport, Fitness, & Wearable Technology Industries. Advisor on how trends & larger cultural shifts in art/design, socio-economics, and innovation advancements influence product creation.

Education

• Fashion Institute of Technology

  AAS in Fashion Design

• Fashion Institute of Technology

  Certificate in Trend Forecasting

• University of Delaware

  BS in Apparel Design

Skills

• Color Palette
• Trend Forecasting
• Marketing Copy
• Garment Fitting
• Product Design
• Commercial Product Photography
• Trend Analysis
• Product Marketing
• Merchandising
• Athletic Apparel
• Creative Direction
• Apparel Design
• Product Strategy
• Visual Styling
• Fitness Instruction
• Lifestyle Photography