Tracey Rosen

About Tracey Rosen

A strategic B2C and B2B marketer with demonstrated success in developing a content strategy, steering integrated marketing campaigns, achieving revenue growth, and capturing market share by repositioning or innovating iconic and emerging brands. Committed to designing fast workflows for big ideas and fostering cross-functional team collaboration and individual ownership for creativity and execution, with extensive experience originating growth strategies, leading high-profile launches, and decisively leading through ambiguity.

Experience

1. Senior Director, Client Success

   BBC Studios

   Feb 2026 — Present · New York, NY, US

   Integrate Post-Sale Commercial Models: Leading the integration of Client Success into the commercial org to create a seamless lifecycle, directly driving renewal rates and client satisfaction.•Formalize \"White Glove\" Standards: Transforming high-touch service into a revenue-generating model that eliminates engagement gaps and leverages post-sale intelligence to fuel pre-sale wins.•Drive Strategic Relationship Growth: Serving as senior executive lead for key partners, collaborating with CSMs to track KPIs and proactively unlock upsell and retention levers.Scale Advocacy Frameworks: Deploying success enablement tools to ensure service excellence, securing long-term partner commitments and industry-leading satisfaction scores.•Optimize Campaign Performance: Directing cross-functional execution for all in-market programs, utilizing advanced PM tools to mitigate risks and ensure campaigns exceed performance benchmarks.•Streamline Operational Workflows: Eliminating inefficiencies in campaign operations by deepening platform integration and enhancing cross-functional coordination.•Foster an Accountability Culture: Cultivating a high-performance team through actionable coaching and rigorous, data-driven assessments of campaign delivery.•Architecte Value Realization: Driving the development of \"campaign snapshots\" and ROI-focused wrap reports to secure renewals through sophisticated, data-driven performance storytelling.•Facilitate \"Market Truth\" Feedback Loops: Managing formal loops that integrate post-campaign insights and client feedback directly into the product and editorial roadmaps.

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  Bachelors, Broadcast Journalism

Skills

• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Consumer Marketing
• Sponsorship
• Media Strategy
• Press Releases
• Writing
• Journalism
• Television
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Broadcast Television
• Marketing
• Content Management
• Management
• Video Production
• Video
• Production Managment
• Editing
• Broadcast
• Broadcast Journalism
• Marketing Communications