Tracey Jennings
Marketing Strategy @Accenture Song
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WORK HISTORY
Marketing Strategy @Accenture Song
Atlanta, GA, US
EDUCATION
Florida Agricultural and Mechanical University
MBA, Marketing
SKILLS
ABOUT TRACEY JENNINGS
Advertising and marketing executive reimagining the creative, marketing strategy + consumer journey landscape within the world\'s largest innovative consulting firm. On a mission to break the mold and do work that matters at scale with a unified brand experience model. Brand builder with an insatiable passion for all things lifestyle, beauty and entertainment. With over 20 years of proven global brand leadership, I specialize in multicultural consumer strategy and driving cultural engagement. Uniquely positioned with both brand and agency experience within the retail, beauty, entertainment, consumer products, media, automotive, and insurance industries. A storyteller and curator of emotionally charged, consumer branded content experiences via brand strategy, advertising, omnichannel campaign messaging, digital, social media, public relations, influencer engagement, creative development and production, experiential, in-store, research, media planning, project management, product development, client services, vendor management, promotions, sales and strategic sourcing. Experience with acquisition integration. Laser-focused on driving results while elevating team performance in very fast paced organizations.
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