Tracey Grieveson
Professor, Longo Faculty of Business @Humber Polytechnic
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WORK HISTORY
Professor, Longo Faculty of Business @Humber Polytechnic
CAPSTONE PROJECT - Event Planning Partnership Program with National Kaohsiung University, Taiwan CAPSTONE PROJECT - Event Planning Partnership with Youth Without ShelterDefinition of key stakeholders, linking the economic impact of Events in the global tourism and hospitality industry. Theory, best practices through to the fundamental phases, are examined from the design to execution of a \'live in person\' event. ENTREPRENEURSHIPBusiness planning using, feasibility analysis, design of products/services, target markets, new business concepts are identified; with development of Marketing, Operations and Financial plans. MICE - Meetings/Incentives/Conferences/ExhibitionsExploration of the elements of well-designed MICE programs, planning and executing successfully from conception to completion. Introduction to basic project management principles are also explored.TOURISM DESTINATIONS - EUROPE, AFRICA and the MIDDLE EASTStudents analyze the most important tourism destinations developing essential knowledge and industry-relevant sales strategies required to successfully promote these experiences to the consumer.TOURISM - RETAIL OPERATIONSStudents learn the fundamental skills involved in working with a retail client. Emphasis on providing exceptional customer service throughout the customer touchpoint experience. BUSINESS COMMUNICATIONS and PROFESSIONALISMExplore the essential skills to be successful in today’s business environment. Discovery of the value and importance of professional communications through simulations and practice, to effectively communicate, network, lead/participate in meetings, conduct presentations and self-presentation as business professionals. WORK PLACE ADVISOR - INTERNSHIPSCAREERS - Introduction to the professional standards and career planning skills required for success. Development of a resume, career portfolio, interview skills, job search strategies, networking and career planning.
EDUCATION
Centennial College
Fine/Studio Arts, General
Ryerson University
AFP Certificate of Completion, Fundraising: Weaving a Philanthropic Culture Organization
Ryerson University
AFP Certificate of Completion, Workshop: How Can Charities Communicate Social Return on Investment (SROI) and Impact to Donors
Ryerson University
AFP Certificate of Completion, AFP: Fundraising: Incorporating Stories Into Your Fundraising Program
Charity Village
Event Planning _ Course Author: Mary Wallace Poole of Braveheart Consulting
Ryerson University
Workshop_Coach Alan Kearns, Ryerson Alumni CareerClass | Leveraging the Power of Social Media & LinkedIn
Ryerson University
AFP Certificate of Completion, Workshop: Turning Legacy Giving Upside Down
SKILLS
ABOUT TRACEY GRIEVESON
With eight years as a Professor in post secondary education, I specialize with a focus on event planning, entrepreneurship, and travel and tourism. My work emphasizes linking theoretical frameworks with practical applications, helping students understand the economic impact of events in the global tourism and hospitality industry. Leveraging expertise in business planning and development, I design curricula that foster stakeholder engagement and explore the critical phases of event execution. My mission is to empower students to navigate complex industry challenges, develop innovative solutions, and make meaningful contributions to their fields.
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