Tracey Craft

About Tracey Craft

I believe content is a growth lever—and in an AI-first world, it’s also a new audience shaping how people discover, understand, and trust a brand. I build high-performing content marketing teams that design AI-first systems and frameworks, ensuring our expertise and stories are interpreted accurately by both humans and AI. Together, we scale clarity, authority, and influence across channels, turning content into infrastructure that drives enterprise-wide transformation. From copywriter to executive leader, I’ve spent my career building the teams and systems that make content marketing a force for growth and impact.

Experience

1. Vice President, Content Marketing

   SAP

   Jan 2024 — Present

Education

• University of Washington

  Master's Degree, Technical Communication

  2002 — 2004

• University of Washington

  Master of Science - MS, Human Centered Design

• Washington State University

  Master of Business Administration (M.B.A.), Marketing/Marketing Management

  2014 — 2016

• University of Washington

  Certificate, User-Centered Design Processes

  2003 — 2003

• University of Washington

  BA, English Language & Literature

  1996 — 2004

• University of Washington

  Certificate, Technical Writing & Editing

  2001 — 2001

Skills

• Creative Writing
• Content Marketing
• Project Management
• Internal Communications
• Integrated Marketing
• Marketing Communications
• Information Architecture
• Social Media
• Management
• Content Management
• Leadership
• Program Management
• Marketing
• Content Development
• Social Media Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Marketing
• Writing
• Search Engine Optimization (SEO)