Tracey Ayres
CPG & Retail Marketer | Brand Builder | Innovation & Insights Leader | Ex PepsiCo | B2C | B2B
- Role
- Sr Director, Brand Marketing at Unleashed Brands
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Tracey Ayres
Experienced Restaurant & Consumer Product Goods Brand Marketer. Extensive experience in brand strategy, activation, general management and innovation pipeline development for CPG and Foodservice brands along with leading marketing in a franchise organization. Significant experience in harnessing the power of identity/positioning, artificial intelligence (AI) integration, P&L management, cross functional partnerships, activation (digital, social, traditional, experiential), innovation, Franchisee, Ops & Sales partnerships, CRM, and shopper marketing, to consistently grow revenue and drive profitability. Always willing to roll up my sleeves and do what it takes to get the job done!Respected team leader, motivator and excellent collaborator!
Experience
Sr Director, Brand Marketing
Aug 2025 — Present
Education
Haslam College of Business at the University of Tennessee
MBA, Marketing
2002 — 2004
Baylor University
BBA, Marketing/Management
Skills
- Pricing Strategy
- Strategy
- Segmentation
- Categorization
- Marketing Management
- Brand Equity
- Shopper Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Competitive Analysis
- Marketing
- Nielsen
- Trade Marketing
- Consumer Products
- Consumer Insight
- Customer Marketing
- Strategic Planning
- Brand Architecture
- Marketing Research
- Fmcg
- Product Innovation
- Iri
- Customer Insight
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