Tracey Kusinitz Altman
Co-owner & CMO @Nye\'s Cream Sandwiches, Llc
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WORK HISTORY
Co-owner & CMO @Nye\'s Cream Sandwiches, Llc
Wilmington, NC, US
Super excited to buy a favorite Wilmington brand and grow it to the next level!
EDUCATION
Southern Methodist University
MBA Fundamentals
Fitchburg State University
BS, Communications, English
Stanford University
Innovation at Work Workshop
INSEAD
Certificate in Marketing Strategy
SKILLS
ABOUT TRACEY KUSINITZ ALTMAN
Expert at Igniting Brands and Fans Driven lover of brands and consumers with a passion for creativity and willingness to challenge the status quo;Meeting and exceeding financial metrics YOY through planning, insights and collabration;Created award-winning, industry-leading Wholly Guacamole brand from inceptionBeliever in the power of well done PR;Drove over $100M in new product revenue through re-alignment of priorities from insights Full range tools deployed for coordinated and maximum ROI marketing returns: all digital tools, advertising, public/media relations, regulatory relationships and moreDeveloped unique and strategic partnerships that grew brand awareness and revenue by double digitsDeep experience in leveraging unique consumer insights to develop successful marketing, digital marketing and sales strategies that increase revenue and profitability.An accomplished coalition builder who reaches across multiple teams to impact results#marketing #cpg # brandmanagement #naturalproducts #vicepresident #innovation
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