Tracey Taylor

Senior Packaging Graphic Designer @My Sales Llc

Edison, NJ, US

Defining target audiences, strategic positioning and generating overall visual aesthetics for both print and digital graphics in a clear and concise message for consumer goods;• Understanding and successfully translating marketing strategies and campaigns into graphics for products in the following categories: Party, Household, Softgoods, Health & Beauty, Electronics, Novelty, Accessories and Seasonal;• Working cooperatively on a team using various media platforms to effectively communicate, provide feedback, art direction and present initiatives;• Developing complete packaging and graphics from concept to final execution within deadlines in a fast paced work environment;• Understanding a license’s brand standards and needs, while creating engaging presentation sales decks;• Hands on experience in sketches, branding/logos, graphical elements/patterns, vector illustrations, color palette defining, typography, copy-writing, image selection, packaging/structural templates and print production;• Staying abreast of all trends and their application to marketing materials.• Licenses: Arm & Hammer, Aquafina, DC Comics, Kodak, Paul Frank, Kodak, Revlon, Spyder, Koala Kare, Scott’s, Miracle Gro and Puffs

Pratt Institute

Masters of Science, Commnications/Packaging Design

Norfolk State University

Bachelor of Arts (B.A.), Fashion Design

Tidewater Community College

Computer Aided Drafting & Design Technology

Norfolk State University

Bachelors Degree, Graphic Design