Tracey Russ

About Tracey Russ

With over a decade of hands-on leadership in the orthotics and prosthetics industry, I bring a unique perspective shaped by building, growing, and ultimately exiting a reputable O&P practice I founded in 2013. Over ten years, I led the company through strategic growth, operational optimization, and a successful sale in 2023—experiences that now fuel my passion for helping other O&P businesses reach their full potential.Today, I work as a dedicated O&P business consultant, partnering with clinic owners, startup founders, and healthcare leaders to strengthen operations, improve patient outcomes, and drive sustainable growth. My expertise spans: Strategic planning & business development Clinical workflow and operational efficiency Team development and leadership coaching Exit strategy preparation & valuation support Compliance, payer relations, and reimbursement strategyHaving been in the trenches, I understand the unique challenges O&P professionals face—not just clinically, but as entrepreneurs and leaders.If you\'re navigating growth, transition, or just need an experienced sounding board, I’d love to connect.

Experience

1. Sales Manager

   Sunrun

   Dec 2023 — Present · Austin, TX, US

Education

• Texas State University

  Master's degree, Exercise Sports Science

  2008 — 2010

• Texas State University

  Bachelor of Science (B.S.), Kinesiology and Exercise Science

  2003 — 2005

Skills

• Microsoft Office
• Healthcare Management
• Rehabilitation
• Team Building
• Product Marketing
• Medicine
• New Business Development
• Nursing
• Leadership
• Cold Calling
• Strategic Planning
• Surgery
• Hospitals
• Sales Management
• Patient Safety
• Spine
• Cross-Functional Team Leadership
• Operating Room
• Healthcare
• Business Development
• Treatment
• Inventory Management
• Coaching