Tracey L. Power
CMO | Marketing Director | Strategic Thinking & Planning | Leadership and Team Management | Digital Marketing | Communication and Collaboration | Project Management | SEO | I Succeed at Turning Leads into Revenue Growth
- Role
- Director of Marketing at Akfi Sustainability Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tracey L. Power
Most organizations today face a familiar challenge: they’re collecting more data than…
Experience
Director of Marketing
Akfi Sustainability Association
Sep 2024 — Present
Drove global brand growth and AI-enabled marketing transformation to position AKFI as a leader in sustainability, ESG, and digital innovation.As Director of Marketing for AKFI, I led global marketing strategy and digital transformation for a startup sustainability association uniting AI, ESG, and innovation to drive measurable impact. By blending strategic storytelling, analytics, and AI-driven insights, I’ve expanded AKFI’s reach, elevated brand visibility, and turned stakeholder engagement into sustained growth, helping transform sustainability from a cost center into a competitive advantage.• Expanded global footprint by 40% and subscriber base by 38% through an omnichannel marketing strategy integrating AI insights, SEO optimization, and targeted digital campaigns.• Positioned AKFI as a thought leader by producing and curating the Actionable ESG™ Talks series on YouTube, engaging global sustainability and business leaders.• Achieved 42%+ newsletter open rate and record engagement across LinkedIn and web channels through data-informed content strategy and consistent brand storytelling.• Streamlined marketing operations with AI-powered workflows, boosting content efficiency, quality control, and brand consistency across global assets.• Led cross-functional teams across marketing, research, and creative functions to deliver high-impact initiatives supporting membership and partner growth.• Collaborated with executive leadership to define AKFI’s long-term roadmap, including new membership structures and fundraising frameworks for scalable growth.• Directed a full website optimization and redesign initiative, leveraging analytics and performance data to enhance user experience, search visibility, and lead conversion.• Fostered a culture of innovation and continuous learning by embedding AI tools and digital best practices to drive enterprise-level performance in a startup setting.
Education
Western Governors University
Master of Business Administration - MBA
Augustana College
Bachelor of Arts
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.