Tracey Madden
Director of Innovation, Edgewell Personal Care
- Role
- Director of Innovation at Edgewell Personal Care
- Location
- Fairfield, CT, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Tracey Madden
Strategic, results-oriented brand and business leader with proven success in growing…
Experience
Director of Innovation
Jul 2023 — Present
Education
The University of Connecticut
Marketing
Skills
- New Product Ideation and Development
- New Business Development
- Brand Equity Development
- Strategy
- Marketing Management
- Segmentation
- Market Research Planning and Analysis
- Consumer Insight Generation
- Innovation Management
- Marketing
- Market Planning
- Categorization
- Advertising Strategy and Creative Developmemt
- Innovation Roadmap Development and Management
- Consumer Products
- Product Development
- Pricing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy Development
- Brand Architecture
- Competitive Analysis
- P&L Management
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