Tracey Kopp
Experienced Advanced TV Executive | Client Relationship Builder | Data-Driven Advertising Sales | Sales Strategy | Business Development
- Role
- Account Executive at King 5 Media Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tracey Kopp
Experienced Sales Executive passionate about helping brands connect with their audiences…
Experience
Account Executive
Feb 2024 — Present · US
Develop and execute Total TV advertising strategies, integrating broadcast, CTV/OTT, and in-content sponsorships to help local businesses and advertising agencies maximize their reach and impact.• Consult with brands and agencies to craft audience-first advertising solutions, leveraging premium local programming, live sports (Seattle Kraken, Seattle Seahawks, Olympics, College Football), and data-driven targeting.• Drive revenue growth by identifying new business opportunities and optimizing cross-platform media plans for clients.• Analyze and present post-campaign insights to demonstrate ROI and refine future strategies.• Cultivate and maintain strong partnerships with local and regional brands, agencies, and media buyers.• Leverage KING 5’s trusted local news, sports partnerships, and innovative digital solutions to provide advertisers with high-impact storytelling and visibility.• Work closely with internal teams across Premion, KING 5, and TEGNA to develop customized, results-driven advertising solutions that align with client objectives and maximize campaign success.
Education
Pacific Lutheran University
Communication, General
Skills
- New Business Development
- Advertising Sales
- Account Management
- Digital Marketing
- Radio Advertising
- Digital Media
- Mobile Marketing
- Media Planning
- Marketing Strategy
- Social Media Marketing
- Advertising
- Media Buying
- B2b
- Integrated Marketing
- Cold Calling
- Broadcast
- Online Advertising
- Radio
- Marketing Communications
- Marketing
- Digital Strategy
- Lead Generation
- Interactive Marketing
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