Tracey Gray Corbitt

About Tracey Gray Corbitt

Experienced digital marketing and IT professional with a strong foundation in marketing automation, campaign management, and technical infrastructure. Passionate about leveraging data-driven strategies, CRM systems, and digital tools to optimize marketing operations and drive revenue growth.Proven expertise in leading global marketing teams, implementing marketing automation solutions, and managing complex integrations across CRM, analytics, and web platforms. Adept at balancing technical and strategic initiatives to enhance business performance.Specialties: Marketing Automation, CRM & Analytics, Digital Strategy, Project Management, IT Integration, SEO, and Web Development

Experience

1. Director, Global Marketing

   Rochester Electronics, LLC

   Nov 2016 — Present · Newburyport, MA, US

   Responsibilities:* Lead global digital marketing strategy, driving revenue growth through multi-language websites, SEO, SEM, email marketing, social media, and campaign analytics.* Implement and optimize HubSpot marketing automation, enabling seamless multi-language content delivery, lead nurturing, and workflow automation to enhance global engagement.* Mentor and manage an international digital marketing team, fostering collaboration and expertise in marketing automation, CRM, and analytics.* Oversee the marketing operations infrastructure, streamlining e-commerce, digital asset management (DAM), reporting, content management, and system integrations for efficient global execution.* Direct Agile and Waterfall project management, ensuring seamless deployment of web applications, marketing automation enhancements, and CRM integrations.Key Achievements:* Integrate HubSpot marketing automation into global digital strategy, improving campaign performance and customer engagement.* Spearhead Craft CMS and Craft Commerce implementation and optimization, enhancing content management efficiency.* Deploy Widen Collective DAM, streamlining access to digital assets across global teams.* Drive Akamai ION implementation, significantly enhancing web performance and user experience.* Establish a cross-functional customer data integration change management process, ensuring seamless data flow across systems.Technical & Marketing Expertise:Craft CMS, Craft Commerce, HubSpot Marketing Automation, Google AdWords, Google Analytics, Akamai ION, Widen DAM, Formstack, In-House Digital Publishing, MS Office, HTML5, CSS, MS Project, Adobe Suite, Stripe

Education

• Southern New Hampshire University

  BS, Business Studies & Information Technology

  2003 — 2006

• Southern New Hampshire University

  Graduate Certificate, Project Management

  2011 — 2013

Skills

• Software Development
• Asp
• Software Documentation
• Sdlc
• Business Intelligence
• Web Applications
• Process Improvement
• Cms
• Java
• Sap R/3
• IT Management
• Quality Assurance
• Visio
• Sap Erp
• Databases
• Management
• Html
• Web Development
• Business Analysis
• Javascript
• Sap
• Lotus Notes
• Manufacturing
• Business Process Improvement
• Six Sigma
• Program Management
• Supply Chain Management
• Css
• E-Commerce
• Iis
• Lean Manufacturing
• Requirements Analysis
• Project Management
• Microsoft Sql Server
• Cross-Functional Team Leadership
• Visual Basic
• Integration
• Team Leadership
• Erp
• Access