Tracey Bauer
Entrepreneur | Marketing Solutions for Businesses | 30+ Years in Luxury | Specializing in Multi Channel Strategy, Social Media, and AI Software and Automations | Seamlessly Connecting Brands and Clients
- Role
- Founder at Lens On Luxury Llc
- Location
- San Rafael, CA, US
- LinkedIn followers
- 500 followers
About Tracey Bauer
I’m a marketing strategist and team builder with 30 years of luxury-brand, SaaS, and AI…
Experience
Founder
Jun 2024 — Present · US
Founder & CEO at Lens on Luxury | Digital Marketing Expert for High-End Optical BusinessesWith over 32 years of experience in the optical industry, including 27 years managing prestigious luxury brands like Chanel, Bulgari, Tiffany & Co, and Ray-Ban, I founded Lens on Luxury to help small, high-end optical businesses elevate their digital presence. My mission is to empower optical entrepreneurs by providing tailored digital marketing solutions that reflect each brand\'s unique identity and attract the right clientele.In addition to my extensive industry experience, I’ve spent the past two years diving deep into artificial intelligence, leveraging my engineering background to master the latest AI tools and techniques. From creating stunning, AI-generated visuals with Midjourney to developing intelligent chatbots and AI agents using platforms like ChatGPT, Relevance.ai, MindStudio.ai, and Formwise.ai, I ensure that my clients are always at the forefront of technology. These innovations allow luxury optical businesses to enhance their digital presence and connect with clients in more meaningful, impactful ways.At Lens on Luxury, we specialize in creating stunning websites, managing impactful social media campaigns, and offering a comprehensive software suite designed to automate and enhance your online presence. Our approach is rooted in integrity, personalization, and a deep understanding of the luxury market, ensuring your brand remains true to its essence while growing in the digital space.I am passionate about supporting business owners in achieving their goals, whether it’s establishing a strong digital footprint, attracting younger clients, or converting online engagement into in-store sales. Let\'s connect and explore how we can take your luxury optical business to the next level together.
Education
Worcester Polytechnic Institute
Chemical Engineering
1990 — 1992
Skills
- Fashion
- Retail
- Eyewear
- Marketing Strategy
- Merchandising
- Team Building
- Management
- Strategic Planning
- Visual Merchandising
- Sales Management
- Inventory Management
- Marketing
- Sunglasses
- Selling
- Leadership
- Product Development
- Trade Shows
- Sales Operations
- Training
- New Business Development
- Sales
- Wholesale
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