Tracey-Ann Young

About Tracey-Ann Young

I am an experienced executive leader with strong financial acumen focused on using data…

Experience

1. Chief Brand Officer

   Cinnabon

   May 2022 — Present

   Spearheaded the budget and profit and loss results of a diverse portfolio with top-line sales of $225M to meet EBITDA targets; drove EBITA results to exceed budget by 2-4%.• Developed a five-year strategic plan across locations, including traditional bakeries, non-traditional bakeries, and Schlotzsky\'s with a target growth of 25% and 30% in new store openings and systemwide sales, respectively. • Developed growth strategies to increase sales and drive guest awareness of the various ways to access the brand through partnerships with quick service restaurants, digital influencers, and retail providers. o Aligned franchisee to support Subway national partnership which drove incremental sales of churro sticks and the “Churro Chillatta” drink resulting in a 5% year over year beverage category increase. o Launched a Limited Time Offer featuring “Warheads” candy to capture buzz from the Millennial and Gen Z target audience which resulted in highest unpaid media coverage in 2024 with 1.3B earned media impressions worth $11.5M in ad value. o Executed in store and digital marketing plan and tactics focused on Cinnabon packs, which increased Cinnabon pack sales by 23%.• Led franchisee advisory committee and managed relationship with over 200 franchisees through quarterly communications and received franchisee satisfaction scores 6% higher than the system average. • Drove collaboration with the VP of marketing and operations to develop a culture of clear communication to execute successful LTOs and enhance guest experience through effective marketing and operation training clinics with franchisees.

Education

• University of South Florida

  Bachelor of Science (BS), Accounting

  1989 — 1995

• Georgetown University

  Master of Business Administration (MBA), Finance, General

  1999 — 2001