Trace Arena
Marketing Analytics Fellow @Vinik Sports Group
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WORK HISTORY
Marketing Analytics Fellow @Vinik Sports Group
Tampa, FL, US
Provides support to the digital marketing team through data driven projects, including:• Creating dashboards tracking revenue and purchasing habits for the team’s retail site• Updating the team website through the NHL’s CMS system• Utilizing Google Analytics tools to track revenue and traffic acquisition on UTM codes• Creating spreadsheets to track key metrics for content performance (videos, articles, social media campaigns, etc.)
EDUCATION
University of South Florida Muma College of Business
Sports and Entertainment Management
University of Florida
Economics, Sports Management
ABOUT TRACE ARENA
Baseball has always been my greatest passion. I grew up in it, and I absolutely loved it…
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