Trace Rosenbower

About Trace Rosenbower

Hello! My name is Trace, I live in the Austin Metro Area, and I\'m excited to connect with you! I’m a Digital Marketing Manager and Paid Media Strategist with 4+ years of hands-on experience driving performance-focused growth across Google Ads, Meta ads, Programmatic channels (OTT / CTV / Display / OLV), TikTok Ads, Snapchat Ads, LinkedIn Ads, MailChimp, SEO, and organic social channels. I’ve got a proven track record of driving strong campaign performance, managing and leading budgets, creative analysis and testing, campaign optimization and execution, audience strategy, and providing regular reporting using GA4, Power BI, and advanced Excel/Google Sheets to present data to clients in palatable formats. I’m also skilled in conversion tracking optimization, A/B testing, cross-functional and cross-team collaboration, and translating complex campaign data into clear and insightful takeaways for key stakeholders that outline clear next steps and recommendations for improvements.

Experience

1. Digital Marketing Manager

   Moontower Entertainment

   Feb 2024 — Present · Austin, TX, US

   I oversee marketing strategy and execution for Moontower Entertainment, with a focus on driving brand growth, lead generation, and digital performance. This includes managing and optimizing Google Ads and Meta campaigns, overseeing budget planning and pacing, testing new campaign strategies, and ensuring marketing efforts are aligned with overall business objectives.In addition to paid media, I manage broader digital marketing initiatives including social media, landing page development, SEO, website analytics, and AI search optimization. My role combines strategic planning with hands-on execution to improve visibility, strengthen brand presence, and drive measurable business results.

Education

• St.Edward's University

  Bachelor of Business Administration - BBA, Marketing