Toyah Siegel
Culture Strategist @KEMMLER KEMMLER
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WORK HISTORY
Culture Strategist @KEMMLER KEMMLER
Berlin, DE
SKILLS
ABOUT TOYAH SIEGEL
Brand & Culture Strategist with 10+ years of experience shaping marketing, communications, and partnerships for globally respected brands including Nike, Rimowa, Highsnobiety, and On. Rooted in footwear and street culture since 2008, I bring a deep understanding of how to build authentic, emotionally resonant campaigns that connect communities with brands and vice versa. I specialize in bridging the gap between culture and business, combining strategic thinking with a strong cultural radar, a passion for sustainability, and a sharp instinct for partnerships that matter. Known for building creative networks, navigating cross-functional teams, and crafting stories with purpose and edge. Empathetic, curious, and collaborative, I thrive in fast-moving, complex environments and love helping brands stay relevant while staying real.
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