Townes Maxwell
Marketing and Strategic Analytics Global Program Lead at Dell Technologies
- Role
- Global Sr Manager of Marketing Strategy and Analytics at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Global Sr Manager of Marketing Strategy and Analytics
Sep 2023 — Present
Lead a global team of 8 supporting key stakeholders with media spend optimization and performance reporting- Build and present data-driven global insights to senior leadership, influencing media investment, planning, and strategic direction- Spearheaded and delivered on media mix modeling in both the Consumer and B2B segments- Achieved a perfect Leader NPS score of 100%- Continuously drives process innovation through AI integration, automation, and model accuracy improvements
Education
UNC Kenan-Flagler Business School
Master of Business Administration (M.B.A.), Dual Concentration: Marketing and Data/Digital Analysis
2016 — 2018
University of Mississippi School of Law
J.D., Law
2006 — 2008
University of Mississippi
Bachelor of Arts, Philosophy
2002 — 2006
Skills
- Field Work
- Government
- Microsoft Excel
- Database Management
- Legislative Relations
- Microsoft Office
- Politics
- Microsoft Word
- Fundraising
- Translating Data to Story
- Grassroots
- Government Liaison
- Social Media
- Public Policy
- Data Analysis
- Writing
- Blogging
- Process Building
- Research
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