Touba M Shahzad
Product Designer @Bliq
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WORK HISTORY
Product Designer @Bliq
DE
Working on Bliq driver app and Passenger app- Collaborate with cross-functional teams especially PM and UX researcher to understand project requirements and objectives. Conceptualize and design user interfaces for web and mobile applications that prioritize a user-centric approach and align with business goals- Create wireframes, prototypes, and high-fidelity mockups to visually communicate design ideas and concepts. Ensure these design assets effectively convey user flows and interaction patterns- Conduct user research, including user interviews, surveys, and usability testing, to gather valuable feedback and insights. Use this data to inform and validate design decisions, ensuring a user-friendly experience- Continuously iterate on designs based on user feedback and data insights from amplitude. Experiment with different design solutions to optimize user engagement and satisfaction- Crafting advanced animations in Figma and also working with Lottie\'s animationsDesign System Responsibilities:Enhanced the existing design system for the driver app, maintaining design consistency and efficiency.Crafted a new design system with fellow colleague for the passenger app, introducing variables, and components, and accommodating various themes including dark and light modes.
EDUCATION
NED University of Engineering and Technology
Bachelor's degree, Computer Science and Information Technology
Pearson College London
A Levels, Pre-Engineering
University of Cambridge
O Levels
ABOUT TOUBA M SHAHZAD
Touba has a creative mind, with immense passion for computer science and problem solving. Graduated as a Computer Scientist from NED University of Engineering and Technology. She has been very active throughout academic activities as well as extracurricular tasks. Loves to design. Problem solving being her favorite area of interest she enjoys UX designing. She is passionate about UI/UX design.
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