Bill Totten
Nonprofit Leadership | Senior Director, Digital
- Role
- Senior Director, Digital at Guiding Eyes for the Blind
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bill Totten
With 30 years of experience in marketing and nonprofit leadership, I’m driven by a…
Experience
Senior Director, Digital
Jul 2019 — Present · New York, NY, US
Responsible for planning, developing, implementing, and managing the organization’s comprehensive digital marketing strategy. I oversee all aspects of digital fundraising, social media engagement, website management, and supporter-focused initiatives designed to engage and inspire our community throughout their online journey.My work centers on driving donor acquisition and retention to maximize long-term growth and ROI — achieving the highest revenue per donor at the lowest cost per acquisition.Since joining Guiding Eyes for the Blind, I’ve led a strategic digital transformation that has significantly strengthened our fundraising performance — achieving double-digit increases in online revenue, donor participation, average gift value, and engagement across both email, social and digital advertising platforms.Key Achievements:FY25: Increased online revenue by 20%FY25: Grew online sustainer program by 65%FY25: Increased online revenue by 15%FY25: Increased online sustainer retention rates year-over-year across 3+, 6+, 12+, and 24+ months
Education
Western Connecticut State University
B.A, Communications
1989 — 1993
Skills
- Digital Marketing
- Marketing Automation
- Ppc
- Marketing Management
- Email Marketing
- Web Analytics
- Integrated Marketing
- Management
- Sem
- Multi-Channel Marketing
- B2b
- Direct Marketing
- Marketing Communications
- Strategy
- E-Commerce
- Interactive Marketing
- Account Management
- Campaign Management
- Online Advertising
- Strategic Partnerships
- Marketing
- Database Marketing
- Segmentation
- Mobile Marketing
- Advertising
- Salesforce.com
- Media Buying
- Customer Retention
- Marketing Strategy
- B2b Marketing
- Social Media Marketing
- Digital Media
- Social Media
- Online Marketing
- Content Development
- Lead Generation
- Direct Response
- Customer Acquisition
- Sales
- Digital Strategy
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