Tony Ortiz

About Tony Ortiz

With over 15 years of experience in graphic design and motion animation, I specialize in…

Experience

1. Digital Advertising Manager

   Nustream

   Oct 2021 — Present · Allentown, PA, US

   As a current Digital Advertising Manager at Nustream Marketing, I oversee and manage over $1.5 million in annual paid advertising across Google, Bing, and Facebook platforms. My role involves comprehensive keyword research, strategic planning, and ongoing optimization to maximize ROI for a diverse portfolio of clients.A flagship achievement includes scaling an aftermarket auto manufacturer’s monthly ad spend from to with plans to further scale to all while maintaining a 1,200% return on ad spend. This case study exemplifies my ability to develop and execute digital advertising strategies that drive significant growth and profitability.My analytical mindset and attention to detail enable me to identify growth opportunities and implement effective solutions promptly. Committed to excellence, I strive to deliver exceptional results that exceed client expectations and contribute to their long-term success.Key responsibilities and accomplishments:Campaign Strategy & Management: Develop and implement data-driven advertising campaigns that align with client goals and industry best practices.Performance Optimization: Continuously monitor and optimize campaigns for improved performance, utilizing advanced analytics to inform decision-making.Audience Targeting: Leverage deep understanding of audience segmentation to enhance ad relevance and engagement.Team Collaboration: Work closely with creative and account teams to ensure cohesive messaging and branding across all advertising efforts.Industry Knowledge: Stay up-to-date with the latest digital marketing trends, tools, and technologies to keep clients ahead of the curve.

Education

• Kutztown University of Pennsylvania

  Self-Taught

Skills

• Pre-Press
• Posters
• Mac
• Social Media
• Team Leadership
• Brochures
• Postcards
• Art Direction
• Newsletters
• Art
• Catalogs
• Typography
• Creative Services
• Direct Mail
• Advertising
• Packaging
• Articulate
• Magazines
• Marketing Strategy
• Banners
• Dreamweaver
• Illustrator
• Digital Photography
• Layout
• Corporate Branding
• Creative Direction
• Graphic Design
• Branding & Identity
• Copywriting
• Web Design
• Print Management
• Creative Problem Solving
• Illustration
• Indesign
• Digital Illustration
• Corporate Identity
• Image Manipulation
• Marketing
• Adobe Creative Suite
• Logo Design