Tosin Odugbemi Hoskins
Founding Principal @Atelier Oluwatosin
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WORK HISTORY
Founding Principal @Atelier Oluwatosin
Leader of Atelier Oluwatosin, a 360° brand consultancy shaping strategy, narrative, and experience to turn bold visions into inevitability. Scaled the client base to 60+ partners, delivering strategic brand experiences that elevate high-end clients. Mentoring a tight-knit team of 6 in-house creatives and directing a 12-person collective.Select clients: Canada Post, University of Calgary, CBC, Delta Hotels, JW Marriott, MIT
EDUCATION
The University of British Columbia
Bachelor of Arts (B.A.), Environmental Design
Harvard University Graduate School of Design
Master of Architecture - MArch I
Western Governors University
Master of Business Administration - MBA
MIT Sloan School of Management
Marketing & Branding
ABOUT TOSIN ODUGBEMI HOSKINS
Our work has helped clients: Drive 200% revenue growth through strategic brand positioning Attract $5B+ in real estate investment and support $15B in projected economic output through district-wide brand repositioning Save $20K+ in executional inefficiencies by aligning brand and operational strategy Navigate a 300% workforce expansion and prepare for market diversification through brand-led spatial and identity designWith over a decade of experience helping heritage maisons, hospitality brands, and visionary founders elevate their presence, an MBA, and a Harvard design degree, I’ve learned this: luxury is not about excess—it’s about discernment.You have a vision—bold, ambitious, and deeply considered. It deserves to be seen, felt, and understood. You need a strategy that sharpens your voice, refines your position, and elevates your presence.Yet in a world that moves fast, nuance is often lost. Heritage brands risk dilution as they modernize Emerging houses struggle to carve their place while staying timeless Hospitality and retail spaces attempt to be immersive but fall into the expectedAt Atelier Oluwatosin, we ensure that never happens to you.Design is not just an aesthetic discipline—it’s a business lever. Design-led companies have outperformed the S&P Index by 219% over the past decade (McKinsey & Co). That’s why a brand without strategic clarity isn’t just at risk of irrelevance—it’s leaving revenue on the table.We help ambitious brands ensure every element of their identity is deeply considered, culturally resonant, and unmistakably theirs. Rooted in Gesamtkunstwerk (the philosophy of total design), our work ensures that every touchpoint—digital, printed, spatial, and experiential—feels like an extension of your brand’s soul.With a background in architecture, business strategy, and branding, my team and I bring precision and creative intuition to every engagement. We’ve worked with Fortune 500 companies, heritage houses, and emerging visionaries to help them craft brands that don’t just stand out—they endure—Let’s connect if you’re looking to: Define or elevate your luxury brand strategy Craft a timeless visual identity (logos, typography, color systems, brand guidelines) Design immersive brand environments and experiences (storefronts, pop-ups, lobbies, events, restaurants) Develop resonant narratives that move people Differentiate in a saturated, high-touch market Email a••••••@oluwatosin.net to explore how we can work together. Let’s build something extraordinary.
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