Francesco Toscano
VP Marketing @Checkmk
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WORK HISTORY
VP Marketing @Checkmk
Munich, DE
PE-backed growth company – IT infrastructure monitoring SaaS and on-prem software.• Lead the Marketing department (4 teams, 21 marketers), scaling the organization and contributing to a successful capital event• Direct GTM strategy in collaboration with cross-functional leadership• Implement global multichannel demand generation at scale• Oversee project management for product launches and integrated sales & marketing campaigns• Established full funnel reporting, including attribution logic and cost unit economics• Launched field marketing, sponsoring events in both Europe and North America• Steer multimedia content development for both inbound and sales enablement• Rebranded the company, launching a new visual identity and website
EDUCATION
Liceo Scientifico E. Fermi
High school diploma, Science and Mathematics
Università della Calabria
Master's degree, Business Administration
SKILLS
ABOUT FRANCESCO TOSCANO
12+ years in B2B Marketing & SaaS: Proven track record scaling high-growth startups and managing 7-figure budgets across international markets.Builder & Scaler: Experienced in architecting marketing functions, optimizing processes, and scaling teams to 20+ members while fostering a high-performance culture.Full-Stack Leader: Blend of GTM strategic vision and technical demand generation expertise, enabling fast-paced business expansion.
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