Tosca H.

Regional Sales Leader | Beauty & Aesthetics | Multi-Unit Leadership | Driving Conversion, Revenue & Team Performance

Role
Security Director Client Operations & Retail Partnerships at Andy Frain Services
Location
Oakland, CA, US
LinkedIn followers
500 followers

About Tosca H.

My background sits at the intersection of aesthetics and sales leadership, with over 20 years of experience driving revenue growth, developing high-performing teams, and expanding consumer brands across retail and multi-unit environments.I specialize in building strategic partnerships that expand distribution and drive revenue, and have worked with major retailers including Sephora, Ulta, Nordstrom, Macy’s, Neiman Marcus, and Dillard’s — helping launch products, grow market presence, and improve retail performance across multiple regions.I began my career as a licensed esthetician, delivering high-touch client services including waxing, lash services, and makeup application. That hands-on experience shaped my approach to consultative selling, client trust, and understanding how to translate desired outcomes into service and product recommendations.In my sales leadership roles, I’ve managed multi-million-dollar territories, hired and developed teams, and coached performance to increase conversion, average ticket, and overall revenue growth. I’ve led product launches, retail activations, and in-store training initiatives designed to drive both customer experience and business results.As the founder of GloGirl Cosmetics, I built and scaled a beauty brand from concept to national retail distribution, securing placement in more than 200 Nordstrom Rack locations and additional specialty retail channels. This experience strengthened my ability to operate at both a strategic and executional level — from brand positioning to revenue growth.Most recently, I’ve led operations and team performance within high-volume retail environments, focusing on staffing, coaching, and cross-functional collaboration with corporate stakeholders. My focus has remained consistent: building strong teams, improving performance, and delivering exceptional customer experiences.I’m particularly energized by roles that combine aesthetics, sales performance, and leadership — where I can drive KPIs, coach teams, and scale results across multiple locations.Open to Regional Sales, District Leadership, and Multi-Unit roles within beauty, aesthetics, and high-growth consumer environments.

Experience

  1. Security Director Client Operations & Retail Partnerships

    Andy Frain Services

    Jul 2025 — Present

    Lead operational strategy and client partnership management for a high-profile luxury retail environment.• Oversee daily operations and performance for large cross-functional teams supporting a flagship luxury retail site• Serve as the primary liaison between corporate stakeholders, retail leadership, and mall management• Direct workforce planning, hiring, and leadership development for supervisors and operational teams• Manage operational reporting, staffing strategy, and performance metrics across multiple service areas• Partner with retail leadership to support store operations, loss prevention strategy, and a safe, high-quality customer experience

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