Tory W.
- Role
- Marketing Manager at Breadcrumbsio
- Location
- Panama City Beach, FL, US
- LinkedIn followers
- 500 followers
About Tory W.
I am a Marketing Manager at Breadcrumbs.io, a lead scoring platform that helps B2B…
Experience
Marketing Manager
Jun 2020 — Present
Created and implemented company-wide brand guidelines and messaging for all written materials (including content for our blog, paid/organic social, email, and product UX) for a B2B SaaS brand. • Collaborated with internal sales and product teams to develop sales battle cards, case studies, and other sales-based content to communicate our core positioning and value to prospects. • Coordinated the content and design of marketing collateral and promotional items, such as website text, paid/organic social content, brochures, blogs, eBooks, case studies, and in-product messaging. • Routinely conducted competitive research to identify industry trends for future campaigns and strategy execution. • Improved brand recognition and loyalty through leading SEM/SEO efforts, yielding a 20% increase in traffic YOY. • Created and implemented the company\'s first virtual summit, Hot Takes Live, resulting in a 22% increase in brand awareness, a 135k increase in the sales pipeline, and over attendees.
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