Tory Gray
CEO & Founder @The Gray Dot Company Inc. Gray Dot Co
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WORK HISTORY
CEO & Founder @The Gray Dot Company Inc. Gray Dot Co
Toronto, ON, CA
From high-growth brands to regulated industries, companies trust the Gray Dot Company to develop, accelerate, and scale their digital strategies.We offer services for Search Marketing (SEO, content & PPC), Data (audits & advanced tracking, dashboarding, storytelling), and Digital Consumer Insights (market research.)
EDUCATION
University of South Florida
Bachelor of Arts, Mass Communication, Public Relations
SKILLS
ABOUT TORY GRAY
We help enterprise teams make confident SEO decisions in complex, high-stakes environments.At Gray Dot Co, we partner with brands navigating platform change, technical complexity, and shifting search behavior—whether that’s large-scale migrations, growing technical debt, evolving measurement challenges, or the impact of AI-driven search experiences.Our work sits at the intersection of technical SEO, data, and strategy. We focus on reducing risk, clarifying priorities, and translating complex signals into insights leaders can trust—especially when the cost of getting it wrong is high.We support teams across:Technical SEO for large, complex websitesSite migrations and platform changesSearch visibility and performance measurementData-informed content and brand strategyNavigating search as it expands beyond traditional blue linksWe’re particularly interested in how SEO intersects with product, analytics, and brand—and how organizations can adapt as search continues to fragment across platforms and LLM-driven experiences.We also speak and write regularly on technical SEO, data, and the future of search, and we actively support the Women in Tech SEO community.If you’re navigating change, complexity, or uncertainty in search—and want a thoughtful, data-driven partner—we’re always happy to connect.Please reach out to h••••@thegray.company to see how we can help.
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