Tory Sanderson
Analyst, Media Technology at Digitas North America
- Role
- Analyst, Media Technology at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Tory Sanderson
With a background in Marketing and Communications from UMass Amherst (2023), I currently work as an Analyst on the Media Technology team at Digitas - a leading advertising agency based in Boston. In this role, I have supported both the Victoria’s Secret and CarMax accounts. My role has deepened my passion for leveraging creativity in consumer behavior, advertising, and branding. I excel in proficient communication, problem-solving, and meticulous attention to detail—key strengths that enhance my ability to craft compelling marketing strategies. I thrive in a collaborative environment and have honed my skills in executing initiatives that connect with audiences and yield positive results. I am eager to contribute my creativity and knowledge to an innovative advertising agency that values growth. I possess a solid foundation in advertising strategy and execution, fueling my fervor for crafting and delivering cutting-edge marketing solutions. I am committed to learning and staying at the forefront of industry trends to help clients achieve their goals.
Experience
Analyst, Media Technology
Oct 2023 — Present · Boston, MA, US
Manage daily trafficking, execution, and quality assurance for digital ad campaigns across multiple platforms-Collaborate with cross-functional teams to streamline campaign setup, trafficking, and optimizations, ensuring alignment with client goals-Gather creative and technical specifications from publishers, ensuring proper implementation of campaign assets (pixel sizes, traffic deadlines, etc.)-Implement, tag, and traffic creative elements within the ad server, ensuring compliance with media plans and specifications-Verify the quality of campaign elements (creative units, placements, URLs, pixels) before and after launch-Monitor campaign performance to ensure brand safety and compliance with client guidelines.
Education
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing
2019 — 2023
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration - BBA, Marketing
2019 — 2023
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