Torsten W.
Digital Capability Lead - Digital Engagement @Bayer
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WORK HISTORY
Digital Capability Lead - Digital Engagement @Bayer
Berlin, DE
Manage the capability „Digital Engagement“ comprising Web, Bayer Connected Universe, Campaigning and Marketing Automation.Co-create with markets and business product teams as well as IT product squads to drive value for HCPs, patients and Bayer.Accountable for capability strategy, cross-capability alignment as well as operational delivery & adoption.
EDUCATION
GPM
Project Manager Level D GPM
The Association of Master Trainers in the LEGO SERIOUS PLAY METHOD
LEGO Serious Play Method Facilitator
Berliner Hochschule für Technik (BHT)
Diplom-Ingenieur / Engineer
SITsite.com
Innovation Coach
Academy for Corporate Entrepreneurship
Intrapreneur Level 1
SKILLS
ABOUT TORSTEN W.
My gallup \"strengthfinder\" attributes are: Strategic, Futuristic, Relator, Restorative, am a „digital ambassador“ to leverage digital in pharmaceutical marketing with expertise along the product lifecycle. Several years in marketing as a consultant with roots in IT, discovering this area from several different angles to get the full picture. Then being digital lead for launch excellence providing and maintaining digital guidance, inspiration and digital empowerment to our pharma launch products to achieve excellence and digital transformation to the brands.Transitioning Feb 2024 into the role as capability lead for segmentation and in 2025 for Digital Engagement overseeing process, people and platforms globally.I am keen to discover new trends, just did the upskilling training path for prompt engineering and develop own ML, NN algorithms with python in my sparetime to discover the full potential and to be inspired - of course also to feed the coder heart deeply buried inside of me. I love to discover, unfold and solve challenges with holistic solutions and proper exception handling - even in the offline world.I am a problem solver who continuously extends his tool set. -Inspired by “The Big Five for Life” by John Strelecky, these five goals reflect what matters to me - simply called SHIFT.1.[S]upport others as a quiet, trusted force→ I find fulfillment in helping others move forward - with empathy, honest advice, and meaningful connections. I don’t need the spotlight to make an impact.2.[H]arvest new perspectives by living abroad→ I want to experience life in another country once to step out of routine, gain fresh perspectives, and reconnect with what really matters.3.[I]nnovate in healthcare where it truly matters→ I aim to create a digital solution that helps people with lupus and other autoimmune conditions - applying my skills to something that has real human value.4.[F]inancial freedom through smart ideas→ I aim building automated, digital income streams that allow for independence and give me the freedom to choose how and where I contribute.5.[T]hirst for lifelong learning and hands-on growth→ From languages to flying a helicopter or cooking like a pro - I’m driven by curiosity and the desire to keep learning and building throughout life.If you can support me on one of these five - or if mine can support yours - let’s connect. I’d love to hear your Big Five too.Torsten
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